Latest ideas, scored
Each idea is scored 0-10 on six weighted dimensions, summed out of 100. Act on the verdict, not the number.
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How it works
Reach potential 20% weight
Can this realistically hit big numbers?
Pre-selling power 20% weight
Does it surface objections and prime someone to book a call?
Proven concept 20% weight
Has this angle already worked in our own data?
ICP resonance 15% weight
Is it written for our exact person, not a generic audience?
Intrigue and payoff 15% weight
Are the stakes and payoff worth watching to the end?
Intention alignment 10% weight
Does it serve why we make content, or just chase the algorithm?
75+ is a green light, 55-74 means iterate on the flagged fix, below 55 is a kill.